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Internet Of Things

The Internet of Things (IoT) enhances web functionality by connecting devices and services. Domains and DNS setup map domain names to server IPs for accessibility. Web hosting setup deploys website files on servers (shared, VPS, or dedicated). SSL setup encrypts data with HTTPS for security. WordPress CMS setup manages content via themes, plugins, and databases. Service provider connectivity links IoT devices to cloud platforms or APIs. Service integration embeds tools like payment gateways or IoT dashboards. FTP enables secure file uploads for website management, creating a secure, interconnected web ecosystem.

  1. Internet Of Things
  2. Web Functionality
  3. Domains DNS Setup
  4. Web Hosting Setup
  5. Secured Socket Layer (SSL) Setup
  6. WordPress CMS Setup
  7. Connectivity Between Service Providers
  8. Integration Of Services With Website
  9. File Transfer Protocol (FTP)

Picture editing, logo designing, banner/poster design, website graphics, and video editing create engaging visuals using Canva and AI tools. Picture editing refines images with Canva’s editing features or AI tools like Midjourney for enhancements. Social media posts are crafted in Canva with platform-optimized templates, enhanced by AI-generated visuals. Logo designing uses Canva’s vector tools or AI platforms like Looka for scalable brand identities. Banner/poster design leverages Canva’s layouts, with AI tools adding creative effects. Presentations are built in Canva for visually clear slides. Website graphics are created in Canva or AI-driven platforms for optimized UX visuals. Reporting uses Canva’s infographic templates for data visualization. Video editing employs Canva’s video editor or AI tools like Runway for polished content. These tools streamline workflows, enhancing creativity and efficiency.

  1. Picture Editing
  2. Social Media Posts
  3. Logo Designing
  4. Banner/ Poster design
  5. Presentations
  6. Website Graphics
  7. Reporting
  8. Video Editing
  9. AI Tools

WordPress is a user-friendly CMS that simplifies website design with dynamic blogging, easy post and forum management via plugins like bbPress, and customizable themes. Elementor’s drag-and-drop page builder and thousands of plugins enhance functionality, while templates ensure consistent design. Mobile-responsive themes optimize for all devices, and security tools like Wordfence, two-factor authentication, and updates protect sites, making WordPress ideal for creating professional, secure websites efficiently.

 

1. Introduction to website designing through WordPress
2. Dynamic Blogging
3. Post and Forum management
4. Theme management
5. Page Builder (Elementor)
6. Plugins usage and management
7. Internet and Data Security
8. Templates
9. Mobile responsive (mobile website interface)

Search Engine Optimization (SEO) is essential for increasing any website’s visibility and ranking on search engines like Google. It involves optimizing content with targeted keywords, crafting compelling meta titles and descriptions, and using alt tags for images to improve accessibility and relevance. Tools like Google Analytics and SEMrush help analyze performance, while fast-loading pages, mobile responsiveness, and secure hosting (e.g., HTTPS) enhance user experience and SEO scores. Building quality backlinks, maintaining fresh content, and ensuring clean URL structures drive organic traffic and improve engagement across all website platforms.

AIO (AI Search Summaries) is a breakthrough in search technology that uses artificial intelligence and AI optimization to transform how information appears in search results. Instead of relying solely on traditional listings, AIO generates clear, accurate summaries that help users find answers instantly. For SEO professionals and learners, understanding AIO is essential — it’s reshaping search behavior, influencing click-through rates, and redefining content visibility. Our training equips you with the knowledge and strategies to optimize for AI-driven search, ensuring your content stays relevant, discoverable, and competitive in the evolving world of AI-powered SEO.

1. Content optimization (Title, URL, H1/H2 tags)
2. Advanced Keyword Analysis
3. Google Search Console
4. Website verification
5. XML Sitemaps
6. Robots.txt
7. Canonicalization
8. Meta Tags and descriptions
9. Structured Data Markup
10. Schema rich snippets
11. Types of Error messages, Server Response Codes and Redirects
12. .ht access
13. Page ranking (DA and PA)
14. Page speed optimization
15. Using online SEO tools
16. Quality Back-linking
17. Search Engine Uploads (URL and Files)
18. Google My Business Local SEO
19. Online Reputation Management (ORM)
20. Web Mastery (Domains and URLs)
21. Futuristic Ai Technology in SEO
22. AIO (AI Search Summaries)
23. Artificial Intelligence Optimization

Google Ads is a versatile advertising platform that empowers businesses to reach targeted audiences across Google’s ecosystem, including Search, YouTube, Gmail, and the Google Display Network. Operating primarily on a pay-per-click model, it offers diverse ad formats like search, display, video, shopping, and app promotion, with precise targeting options based on keywords, demographics, and user behavior. Its automated bidding, robust analytics, and budget flexibility make it ideal for businesses of all sizes to drive traffic, leads, or sales. By leveraging tools like Keyword Planner and remarketing, advertisers can optimize campaigns for maximum ROI, though success requires strategic keyword selection and continuous performance monitoring.

1. Overview of SEM and other source of paid marketing
2. Google My client centre (MCC)
3. Google ads account structure and access
4. Ad types (Search, Display, Shopping, Video, Gmail, Call-only, Responsive ads)
5. Billing and payments
6. Google Search Network (PPC)
7. Ad Ranking and Quality Score
8. Keyword research
9. Keyword match types
10. Ad Extensions
11. Audience and location targeting
12. Bidding and auction
13. Bidding strategies
14. Device bid adjustments
15. Dynamic search ads (DSA)
16. Dynamic Keyword Insertion (DKI)
17. Auction Insights and search attribution
18. Conversion setup and conversion actions
19. Remarketing setup and remarketing lists (Search and Display)
20. Google Display Network (GDN)
21. Google Shopping Ads
22. Google Merchant Centre (GMC) and product taxonomy
23. Video Ads (GDN and YouTube)
24. Predefined reports (Dimensions)
25. Client Reporting
26. Google Ad Sense (Content Monetization)
27. Google Partner Program

Google Analytics and Google Tag Manager are essential tools for website data management and analysis. Google Analytics is a robust platform that delivers in-depth insights into user interactions, traffic origins, and site performance, helping businesses evaluate marketing efforts and improve user engagement. It tracks key metrics such as page visits, session duration, and conversion rates, providing tailored reports and visualizations. Conversely, Google Tag Manager is a tag management solution that streamlines the process of implementing and updating tracking scripts on websites without extensive coding. It enables marketers to efficiently manage tags for analytics, ads, and third-party integrations, offering flexibility and ease of use. Together, these tools empower organizations to gather, interpret, and leverage data to refine their online strategies.

1. Analytics setup
2. Raw data analysis
3. Main Data Analysis
4. Test Analysis
5. Goals and Funnels
6. Conversion Analysis
7. User behavior, demographics and interests
8. Google Tag Manager Overview
9. Google Tag Manager Setup (Property/Container/Tag/Triggers)

Organic social media marketing builds authentic engagement through compelling, non-paid content. Business page creation and management ensure consistent branding across platforms like Facebook, Instagram, and LinkedIn. Facebook and Instagram Business Manager centralizes page and ad account control, while Ads Manager optimizes targeted campaigns. Facebook Pixel tracks user actions for better ad performance. Creative Hub designs ad mockups, and Creator Studio schedules content and analyzes metrics. LinkedIn paid marketing targets professionals for B2B leads. YouTube Studio manages videos and engagement, while YouTube paid ads expand reach. Tools like Canva and Hootsuite streamline content creation and scheduling.

1. Influential organic social media marketing
2. Business page or profile creation and management
3. Facebook and Instagram business manager
4. Facebook and Instagram ads manager
5. Facebook Pixel
6. Facebook creative hub
7. Facebook creator studio
8. LinkedIn paid marketing
9. YouTube Studio
10. YouTube paid marketing
 with online tools

Email marketing is a cost-effective way to build customer relationships by sending targeted and personalized messages through automated campaigns, while affiliate marketing allows individuals to promote products or services from other companies and earn commissions on successful referrals. Drop-shipping provides an opportunity to run an e-commerce business without holding inventory, as products are shipped directly from suppliers to customers. Blogging, whether through text, images, or videos, helps creators share knowledge, build authority, and attract audiences, often leading to revenue through ads and sponsorships. Ultimately, all these strategies connect to content monetization, where digital creators earn money online by leveraging tools like Google AdSense, affiliate programs, digital products, and memberships to turn content into sustainable income streams. Together, these are internet marketing essentials that equip learners and professionals to thrive in the digital economy.

1. Email Marketing
2. Affiliate Marketing
3. Drop-shipping
4. Blogging (Text, pictures and video)
5. How to earn money from the Internet (Content Monetization)

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